Back in 2016 I was contacted by a Milwaukee ad agency, Traction Factory, to create a concept illustration for a unique project between their client, Snap-on Tools and the Animal Planet show "Tanked". The illustration we came up with was then used as a basis for the custom fishtank that was created on the show and as the printed backdrop for promotional Toolbox Fish Tanks for Snap on Customers.
A year or so later, I found myself working for them again when they requested a Snap-on Monster mascot through the mascot shop I work with. Team member Laura handled the drawing this time and I got to do the sculpt for the Ed "big daddy" Roth inspired Monster which I presculpted in Sculptris before committing to the foam.